The answer to this question is not as straightforward as you may think. One may argue that this question can be answered differently depending on whether or not you are referring to public or private schools.
While school owners or school directors, in the Middle East may continue to make decisions about core technology, buildings and general infrastructure such as windows and doors etc. teachers and school level employees are more involved than ever in choosing student-facing resources and technology—and those are the tools that educators continuously rely on to help create positive learning outcomes.
This shift has been taking place for sometime now as school owners are well aware that purchasing resources without the direct input of the school level employees is highly likely to result in the resources not being used properly, if at all.
Teachers, and heads of departments are making purchasing decisions on books, apps, curriculum and software which support students’ learning. You could be forgiven to think it was otherwise as traditionally, all purchasing used to be made by the top level school owners and leaders but a shift has certainly taken place.
From our experience teachers are really key. What we see increasingly is that administrators would not even deploy technologies without having support from the teachers.
Reach the influencers and buyers.
Teach UAE Magazine is looking for companies who are interested in marketing products directly to Heads of departments, Teachers and other school level employees. We have the largest readership of any education magazine in the Middle East. With over 30,000 readers and counting. Reach your target market via print, online or email advertising.
The January-February 2016 issue of Teach UAE Magazine will be dedicated to innovation and education technology. Does your education product or service help with; innovation, enterprise, enquiry, research, critical thinking and or use of learning technologies? If your answer is yes, please email Grace at email@example.com today!