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Bett Middle East and Africa (Bett MEA), kicks off its re-launch into Dubai with a strong start. More than 100 strategic partners, key associations, customers and VIPs joined the Bett leadership team to discuss ‘Education in an Exponential Age’ and the big plans for the September 2020 event in the 2071 Hall of the Emirates Towers in Dubai.

During the morning keynote and panel discussions, the market outlook for education in MEA, future-proofing today’s students and how market conditions are impacting the way schools, colleges and universities operate in the regions were discussed.

Rohan Roberts, Innovation Leader and Head of Future Learners, GEMS Education discussed the education of wise cyborgs in the future while the panels comprised of the entire ecosystem – from GEMS to Awecademy, University of Bahrain, ISC Research and Dubai Arabian American School discussed where the progressive thinkers are and how schools can make informed decisions and sustainable purchases.

The event closed with Bett MEA Event Director, Victoria James, officially announcing the priorities for the 2020 event: relaunch in Dubai; move from April to September; reconnect with the education community; drive strategic partnerships within the region; grow Bett MEA into a full exhibition like the series flagship event in London.

“What distinguishes us at Bett is the importance we place on consistently remaining receptive to our customers and visitors. We do our best to always improve our events so that our partners see the benefit of Bett and how we support the education industry. We have listened to our stakeholders and are dedicated to delivering results for them. That is why we have moved to Dubai for 22-23 September 2020, re-invested in the team (locally and at HQ) and are rebuilding the right relationships with our customers and partners.”

James further stated, “We consider the Middle East and Africa as green fields to adopt smart education tools, and we are confident that we will play a key role in helping industry decision-makers achieve the development that their countries and people are looking for, to ensure a better future for their next generations.”